They say you shouldn&#;t judge a book by its cover, but we often judge products by their packaging. The perfect product label can make any product&#;from a jar of spices or a tub of beard balm&#;stand out on the shelf or on social media. For some shoppers, it might be the deciding factor when they&#;re making a purchase. That&#;s a lot of pressure to put on a product label.
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The good news: If you&#;ve crafted a memorable logo and strong visual branding for your small business, you&#;ve already done a lot of the work. Here&#;s how to round out your branding efforts with product label design.
Product label design refers to the aesthetics and layout of the graphics and information on your merchandise labels. Whether your target customer encounters your product on a store shelf or online, good product label design catches their eye while showcasing the intention and benefits of the item. In addition to complementing the product packaging, a well-designed product label operates like an informative piece of advertising.
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Make your products stick out and motivate your customers to buy using colorful labels with catchy content and engaging designs.
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Creativity is key when designing custom labels that will tempt consumers to pick up or click on your product. Product labels should have the following elements:
Consider these factors when designing your product label:
A label is your product&#;s first impression. It communicates important information about what the product is and how to use it. It also conveys your brand values at a glance. Here&#;s how to design a good one.
Start by researching your target audience and competitors. Host a focus group with representatives from your target market, or share an online survey with your audience to discover what kind of product label information they find most helpful. Explore the design trends your competitors have relied on, and brainstorm how you can stand out while still adhering to your brand identity.
It&#;s easy to get carried away with flashy design elements and high-end materials, but the cost of a pricey label eventually gets passed on to the consumer, affecting their purchasing decisions. Depending on your budget, you may choose to hire a professional designer or use a free tool like Canva to design the product label yourself. Determine which materials will complement your product&#;s packaging without increasing the total price for consumers.
Aside from the product name, company logo, and product description, there may be other pieces of information you&#;ll need to make room for on your label. Gather the product&#;s ingredient list, special certifications, bar code, and other essential information before incorporating brand messaging.
Once you know what information your label should convey and what materials you want to use, you can start planning a design. Whether you&#;re sketching your idea on a napkin or creating it using software, remember to keep your margins and the &#;bleed area&#; in mind.
Next, consider your information hierarchy. A great label doesn&#;t just look nice, it also relays key product information, so the name of the product and your company logo should stand out. You&#;ll also need to include ample space for ingredient or product information, a bar code, and the price, if necessary. Generally, six-point font is the smallest size that ensures readability; a 10-point font is usually good for more important information.
By keeping a few graphic design ideas in mind, you can plan an eye-catching label. At least one decorative element will enhance your design, and white space will help balance it. Try pairing two complementary fonts to differentiate information and give your design more visual interest. At the same time, you don&#;t want a label that&#;s too busy or hard to read. Stay with two to three colors and avoid complicated patterns.
Once you&#;re done, step away from your design and consider how it looks from a distance. Does it jump out at the casual passerby? Would they be able to read it? If not, consider what you can delete from your design. You may be surprised at how much it can improve the result.
Enlist the help of a copyeditor or detail-oriented friend to check that all of the text is spelled correctly, makes sense, and is legible. Having a second set of eyes on the final design can also help you spot misleading punctuation or confusing phrasing you may have overlooked.
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The number of labels you&#;ll need will likely determine the most cost-effective way to print them. You can print small batches on a home printer, but a larger order will likely require the use of a printing service.
A label that attracts attention in a sea of competitors often follows some basic tenets of great graphic design:
You can design your label yourself or commission one from a professional designer with the help of one of various design software options:
You might notice bold, contrasting colors and big geometric shapes on product labels these days. Sustainability continues to attract consumers, so labels and containers made with natural or zero-waste products are en vogue, too. Additionally, more brands are using die cuts to give customers a peek at the product inside the package.
Depending on the product, you may be required to include a list of ingredients, special certifications or compliance marks, weight information, a serial number, and more.
As a general rule, readable information should be sized in at least a six-point font; however, even large fonts can get lost on a label with too many design elements. A label with two or three colors, a few design elements, and plenty of white space is likely to be the most legible.
Technology has been an important part of label design since barcodes first became popular in the s. Today, QR codes have become commonplace and help people access more information about a product by scanning the code on their phones. While it&#;s not yet widespread, a few new label designs incorporate AR, allowing consumers to interact with product labels in a new way, either by appearing to animate parts of a label when viewed through the AR app or by turning the view into a game.
The easiest way to test a product label design is to show it to friends and family. You can also test it in a focus group. Once you release your label into the world, keep gathering data on how it&#;s performing, and remember that it&#;s OK to rework and relaunch a label every once in a while.
Our standard processing time for custom product labels is about three business days from the time you place your order&#;in other words, we print labels really, really fast. Additional features added to your order may require additional processing time which we indicate clearly for you on the Live Quote page.
Need adjustments to your labels or need a new design created? We are happy to help! Sometimes you just need someone to lend a hand. We&#;ve been in the print industry for a long time, so we know a thing or two about how to set up files for print. We can answer questions about preparing your files for print, offer design services for a fee, and can give feedback on the work you are doing yourself.
Reach out to our Experience Team and let us know about your label design needs. A member of our team will reach out shortly after with further questions and/or next steps to get your project started.
Absolutely! Reach out to our knowledgeable Experience Team so they can get you set up with a printed sample. A Printed Proof starts at $95. With that Printed Proof, you&#;ll get to see exactly how your labels will turn out before you print an entire run.
Absolutely! Though our order page is very straightforward, we understand that placing your first label order can be daunting. The Experience Team would be happy to either walk you through the order process or place the order for you. Just give us a call and we&#;ll take it from there!
To determine the best size for your labels, follow these simple steps or use our label size calculator:
1. Take a piece of graph or printer paper and wrap it around your product.
2. Make tick marks where you want the label to be.
3. Cut the paper down to size and wrap it around your product again.
4. Repeat until your prototype is the perfect shape and fit.
5. Measure the width and length of your mockup label in inches.
And you&#;re done!
Still stumped? Check out our blog for a more in-depth walkthrough of how to determine your label size.
More questions? Sttark can help! Contact us or get an instant quote online today.
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