Opinion Shaping | Talking about FMCG Packaging with Internet Thinking

"In this article, we delve into the fusion of internet thinking with FMCG packaging, exploring strategies for brands to excel in today's competitive market. Emphasizing the importance of adapting to the digital age, this discussion offers insights into repositioning FMCG products to meet evolving consumer preferences."

 

Opinion Shaping | Talking about FMCG Packaging with Internet Thinking

In recent years, the rapid development of the market economy, the competition between various industries is becoming increasingly heated, especially and people's daily life is closely related to the FMCG, the market competition is particularly fierce. How to stand out in the "bayonet red" market competition, the success of the Internet thinking gives us a good reference.

FMCG belongs to one of the daily necessities of people's lives, due to the majority of similar functions, prices are not very different, so most of the consumer's purchasing behavior is to rely on the impression of the moment and the feeling generated.

However, Internet thinking and FMCG market thinking actually have a certain sense of similarity: fast speed, short cycle, without much difference in class consumption. In the whole era covered by the Internet, the packaging design of FMCG products should also use the Internet thinking to create and design, reflecting the Internet trends in packaging design to cater to the modern market environment and the thinking and aesthetics of modern people.

From the consumer's point of view, under the influence of post-modern diversified aesthetic needs, they want to get different goods and experience, and hope that they are unique. Enterprises want to occupy a larger volume of sales commodities, expand their brand cycle, we must continue to improve their packaging and products, continuous innovation. Therefore, in order to not be eliminated in the market competition, FMCG packaging should be constantly kept personalized.

 

 

Coca-Cola launched a new package in 2013, changing the classic "Coca-Cola" four big words in the past, replaced by "natural nerd, bosom friend, white rich beauty" and other Internet terms. The new package triggered a consumer boom among China's younger generation, with many young people spontaneously traveling all over the city in search of bottles with different "cute phrases" printed on them.

 

 

Coca-Cola's strong presence in the FMCG market is not only due to consumers' brand recognition of Coca-Cola over the years, but also due to Coca-Cola's innovation in packaging. The appearance of the "lyrics bottle" caused a wave of memories, which many people will share on social media, which is the media attribute of the product itself.

 

 

Then there is the Jiangnan Gift Palm, which comes in a box with eight different stickers of greetings for different groups of people, and these greetings are more colored by Internet buzzwords, such as "Brothers, do you remember the soap on the floor of the bathhouse? See the dumplings think soap." There are also blank stickers in the box, or you can draw your own stickers to give to others.

 

 

After all, in the Internet era, online media has become one of the important channels for commodity sales, so the FMCG packaging design catering to the Internet era has also become an important channel for modern FMCG packaging design, which is not only innovative only in the traditional packaging design, but also combined with the Internet media.

In the context of the Internet era, the whole society is also facing a huge transformation. As FMCG products which are closely related to people's life, facing huge market competition pressure, we should also use the Internet and market-oriented thinking to reposition and rethink the packaging of the whole FMCG products and cater to the modern consumers' differentiated psychology.

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