Nowadays, in order to stand out, you should consider using creative packaging.
Contemporary store shelves bend over excess of goods. Getting products from virtually every industry has never been easier. However, such a variety of products means more competition. In order to be visible to the client, marketing department needs to establish an original strategy. This means devising advertisements, communication etc.
Among the many factors that foster the customer's decisions when making a decision to buy, there is also - often underestimated - packaging. Creative packaging is a great and effective idea to stand out from the competition.
This question is often asked by business owners, especially those, who are just starting. It is an investment after all. Nonetheless, packaging establishes a certain image of the product. If your customers receive your offering in a plain, boring package, they might be less tempted to buy it again.
On the other hand, using creative packaging right from the start will pay off. Packhelp provides such solutions. The surprising selection of variants, the highest quality printing, and various out-of-the-way finishes are just some of the configurations from which you can choose.
The product, which is sold in a non-standard, creative packaging, communicates itself in a different way.
Customers are usually looking for originality. We surround ourselves with objects that are well-made, aesthetic in shape and design. We also tend to pay more attention to the materials used, as well as the production process. The situation is similar in the case of packaging. Customers tend to be tempted by eye-catching packaging. They are also more willing to pay extra, if only the product's outer design is interesting. It doesn't necessarily need to be flashy - take a look at the smart solution for oranges above.
Ready to design your very own creative packaging? Click here to start your journey!
The desire to have unique, non-standard items is something natural. It is worth using this need to reach a wide range of clients.
Creative thinking emphasises the creation of original and working solutions. Creativity is simply the ability to create something new.
This principle is perfectly reflected in the packaging, which can be described as creative. These are such packages that amaze the recipients with their shape, choice of materials or print. Today, it is hard to delight the recipient with something completely new, but it is worth to bet on innovative solutions. It is often enough to use a different type of paper or a surprising print to stand out in terms of packaging.
As markets expand and eCommerce surges, the need for developing a global packaging solution for companies is increasingly acknowledged.
Rethinking industrial packaging today means pondering on cost and logistics optimization as well as sustainability.
We analyze how to develop the right industrial packaging solutions that work in the current context and help companies walk towards a successful future.
Why is it so important to have a global packaging solution
An adequate global packaging solution can be defined as one that fulfills the following functions:
the products inside from mechanical, atmospheric, and other damage
Is
cost-effectiveHelps develop
optimized logistics,including storing and transport capabilities
Provides
branding opportunitiesand matches the company’s communication strategies
final clients about correct product use, if needed
Is
recyclable or reusable,applying circular-economy models
Is approved by national and international legislation and standards, taking into account the needs of the product inside.
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Advantages of working with global packaging solutions
: the right
industrial packaging solutions
optimize costs as they protect the products inside (avoiding returning and damage costs).
They can also have an impact on costs related to transportation,
storage,and
staff, through the use of lightweight, right-sized and easy-to-manipulate packaging solutions.
: industrial packaging solutions can help with time management and logistics. For instance, the use of pallet units facilitates the transportation and storing of products.
The development of
sustainable solutions: a company’s commitment to sustainable packaging typically means using less packaging materials, generating less packaging waste, and using less energy.
The previous benefits translate into an improved
user experiencethat boosts a brand’s image.
How to implement industrial packaging solutions in your company
Study the product and design an appropriate protective system
The right global packaging solution will provide adequate protection for the products inside, taking into account their specific needs. This includes the possibility of developing customized packaging solutions, which are increasingly affordable thanks to the use of cost-effective materials such as EPS and EPP.
Adapting to the product also means optimizing interior spaces within primary, secondary, and tertiary packaging units, which also translates into cutting costs (less weight and transportation space is required).
Use recyclable, efficient packaging materials
Understanding sustainability has meant that both companies and legislators are acknowledging the enhanced role that certain plastics can play in achieving sustainability:
: expanded polystyrene offers extraordinary benefits for developing a global packaging solution following the guidelines described above. This includes mechanical, thermal, and moisture resistance, as well as being an extremely lightweight and versatile material, which can be used to generate affordable customized packaging solutions. This material is also 100% recyclable and its carbon footprint is inferior to other fossil-based and plant-based materials.
presents the same benefits as EPS for developing industrial packaging solutions, with the added advantage of being reusable. At the same time, the manufacturing of EPP reduces carbon emissions by up to 45% compared to other common packaging materials.
Optimize space for transport and storing
The role of industrial packaging in facilitating logistics is explained by two possibilities:
solutions eliminate the need for additional systems for its use and simplify storage, as well as saving space.
expanded foam properties of compression allows it to have a better performance than the one obtained with traditional materials.
Easy-to-manipulate and
ergonomic solutionsfacilitate staff operations, thus guaranteeing smooth-running logistics.
Using EPS or EPP sheets, cues and other customized parts helps group diverse products together and create efficient packaging units.
Take eco-design and circular economies into account
At least 80% of a packaging’s environmental impact can be calculated during the design phase. Eco-design means taking the environment into account when designing a packaging solution, analyzing its potential impact, and trying to reduce it.
This translates into choosing the right sustainable materials, using fewer materials, employing energy-efficient production processes, and taking part in circular economy models, where the materials are guaranteed to be reused or recycled and thus their lifespan is expanded.
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Knauf Appliances: customized industrial packaging solutions for your company
At Knauf Appliances we help you generate a customized industrial global packaging solution. We’re experts in designing and manufacturing protective industrial packaging solutions using lightweight, resistant and sustainable materials such as EPS and EPP.
Among our chief solutions, we include:
Generating packaging solutions that
optimize interior spacewhile protecting products, using corner fittings and other customized pieces.
Designing and implementing ergonomic and cost-effective
palletized systemsCreating optimized packaging solutions using
customized EPS and EPP parts.We’re experts in designing stacking, compensation, consolidation, and separation systems in order to protect loads and generate cost-effective solutions.
Providing
eco-design solutions,including innovative and patented materials such as
NEOPS®, our patented bioplastic that reproduces EPS’ qualities while minimizing this material’s already low carbon footprint. Or CELOOPS®: an expandable plastic resin from post-consumer recycled plastic whose basic chemical composition is styrene.
Offering companies the chance to be part of our
Knauf Circular program
, through our industrial recycling plants for EPS.
Want to learn more about how to design a global packaging solution that is sustainable, cost-effective, and improves your logistics? Download our ebook
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