When you think about products made by Apple or Tiffany & Co., you&#;re just as likely to envision the brand&#;s iconic packaging as the product itself. We can all name brands that have gone above and beyond to create a memorable unboxing experience through presentation and packaging.
With competitive price and timely delivery, Xinlongqiao sincerely hope to be your supplier and partner.
In the past, providing this level of brand recognition and customer service through custom packaging was available only to major corporations that sell hundreds of thousands of units a year or luxury brands with high price points.
Now, it seems like everyone is getting in on the custom packaging game, from subscription services such as BarkBox and Ipsy to artisans selling handmade goods on Etsy. Thanks to web platforms that allow anyone to design packaging online in 3D and order in small batches, custom packaging has become accessible and cost-effective for small businesses too.
Here&#;s how your business can get in on the affordable custom packaging revolution and reap benefits like greater brand loyalty and more secure product shipping.
The best way to describe custom packaging is to compare it to the more traditional alternative: stock packaging.
Stock packaging, or standard packaging, is the generic type of packaging that you can pick up at Staples or the Post Office or order online in bulk. These unmarked brown (or sometimes white) corrugated cardboard boxes are easy to manufacture and come in a limited number of sizes and styles. While stock packaging is cheap and makes a lot of sense for personal shipping needs, it doesn&#;t do much for you if you&#;re trying to build an ecommerce brand. Customers have come to expect more stylish, refined packaging when they order goods online.
Custom packaging, by contrast, is tailored with the product specifications, the brand, and the end user in mind. The inside of the packaging is designed to fit the product perfectly, while the shipping box itself can be designed to mirror your brand&#;s colors, display your logo, or even include additional copy that conveys your sense of humor or company values. With custom packaging, the options are limited only by your own creativity and imagination.
The end result of custom packaging? Customers get a memorable unboxing experience, get the wow factor they&#;re looking for, and are more likely to choose your brand in the future. In fact, according to a recent study by Ipsos, 72 percent of American consumers are greatly influenced by packaging design when they make their purchases.
There are many ways that custom packaging can benefit your business. Here are our top 5 reasons for choosing custom packaging for your shipping needs:
Think about how much you would typically spend to put something directly into the hands of a potential customer. Packaging and shipping speed are two factors that can initiate a physical and emotional connection between customers and your brand. Still, there are many companies that readily spend thousands of dollars going to trade shows, handing out pens and other swag &#; but balk at spending a few cents more per box for packaging for their small business &#; even though this packaging is going directly to people who have already proven they&#;re willing to spend money on your products.
Why is this? Many ecommerce sellers don&#;t fully understand how important quality custom packaging is to the future of their business. A recent study by the GWP Group confirmed that customers relate the quality of the packaging to the quality of the brand, form an initial impression of your brand within 7 seconds, and are more likely to buy from a company again if they like the packaging. In most cases, the initial impression a customer forms will not change without a lot of effort, which means you&#;ll be spending much more to win and retain customers in the long run if you make a poor impression with your product packaging.
Customers expect great packaging designs. Don&#;t throw away a golden opportunity to impress and engage your customers for mere pennies on the dollar.
Custom packaging can also be a wise investment because it gives your product the protection it needs. Unlike standard packaging, where any box will do, custom packaging only uses materials that fit the product in terms of size and durability.
Custom packaging gives your product that inner protection to keep it in a fixed position in transit and the outer protection that it needs to remain intact before it gets to the customer. For example, if you&#;re shipping glass or other fragile merchandise, a custom shipping box that incorporates a rigid cardboard with a foam insert can ensure your products make it in one piece, every time. Hydrogenated water brand, HyVIDA, found that when they invested in a custom packaging solution for their product, they eliminated damage complaints and dramatically improved their reviews on Amazon.
Protective packaging is especially important for small businesses, as inventory is often their company&#;s largest investment. As a bonus, opting for well-designed custom packaging that fits your inventory to a T can save your company money on package fillers such as bubble wrap, shredded paper, and packing peanuts.
In theory, 100% customer satisfaction is the goal of every product package, but in reality most product packaging leaves customers disappointed, which is dangerous for your brand. According to Forbes Magazine, 60 to 80 percent of consumers do not go back to the same business if their packaging is poor, even if they are satisfied with the product.
Don&#;t let poor packaging undermine a great product. Instead of losing customers because they feel disconnected from your brand, let Arka ensure that your customers are satisfied by the product and what the product is shipped in.
With the help of a sleek design, visually appealing colors, modern prints, beautiful package inserts, and personalized messages, you can give your customers what they crave and increase customer satisfaction. These personal touches are particularly important when choosing packaging for a small business. Changing consumer shopping habits have led 55% of Americans to make a purchase from a new brand. This is a big opportunity for small businesses to make a big impression on these new customers.
Perhaps one of the biggest (and sneakiest) benefits of custom packaging for small businesses is its ability to turn customers from one-time purchasers into brand ambassadors. This is especially true for ecommerce businesses, since waiting for the package to arrive and then unboxing the product are such a primary part of the customer experience.
In fact, according to Dotcom Distribution, 35 percent of customers report regularly watching unboxing videos, 55 percent of customers report buying a product after watching an unboxing video, and 40 percent of customers say they&#;ve shared a picture or video of a product&#;s packaging before.
That&#;s a lot of opportunities to get your brand in front of new buyers without spending any additional money on advertising or social media campaigns. When you look at the statistics, custom packaging begins to feel less like an extra, unnecessary expense and more like the most efficient and cost-effective way to reach new customers.
Finally, custom packaging is a great way for small businesses to get customers to return again and again. Selling to an existing customer is so much easier than getting a new customer, yet many companies spend all of their marketing money trying to attract new customers and don&#;t give much thought to keeping the customers they already have.
Custom packaging can help your company build loyalty over time and earn repeat business not only by making a solid first impression, but also by giving repeat customers something to look forward to. You know this is true if you think about your own favorite ecommerce brands, the excitement you feel when you see the instantly recognizable packaging in your mailbox or on your doorstep, and the pleasure you experience opening a beautifully-presented product.
In addition, creating custom packaging gives you the opportunity to design memorable seasonal or event-based packaging and to include coordinating stickers, tissue paper, packing tape or package inserts advertising an upcoming sale &#;anything that will help you build a cohesive brand image and forge a highly personalized connection with your existing customers will help you retain those customers.
For these and many other reasons, ecommerce businesses should give serious consideration to custom packaging as a way to create a big impact with a small investment.
If you&#;re ready to refine your brand, sign up with Arka today. We&#;ll help you design a box your customers will hate to throw out.
How do you stand out as a business?
That&#;s a question that many business owners grapple with.
But, whether it&#;s a small company or a larger enterprise, standing out is important.
As the market becomes more competitive and more players enter, companies must be creative when differentiating from competitors.
What many don&#;t realize is, companies that invest in custom packaging accomplish that &#; and save time and money while they do it.
Contact us to discuss your requirements of Custom Cardboard Packaging. Our experienced sales team can help you identify the options that best suit your needs.
Custom packaging not only gives businesses an edge, but it can also prove to be beneficial from a cost perspective.
There are many reasons why custom packaging is worth the investment, and we&#;ll dive into some of the most important factors to consider when thinking about custom product packaging.
Custom packaging helps businesses save money on many different fronts.
For businesses on a budget, custom packaging investments can provide great returns on the customer side and for the business itself.
In addition, depending on the design, custom packaging can be more economically friendly and easier to ship.
That means that businesses can save on shipping costs and pass that reduced cost on to the consumer &#; leading to more sales.
Read more about how to save costs on your custom product packaging
Plus, with redesigned custom packaging, you can negotiate with shipping providers for lower shipping costs and delivery times.
Instead of relying on standard sizes, you can tailor custom packaging to your needs and reduce additional packaging materials that your products might need otherwise.
The more packages are delivered safely, the less you need to worry about product damage and ensuing returns and refunds.
You can design your packaging to be functional while still providing that custom element that makes it stand out from the rest.
One of the consistent themes that have emerged in retail is the importance of personalization.
Customers don&#;t want to feel like they&#;re one of many.
They want to feel connected to the brand they purchase from.
Businesses that invest in custom packaging can build that personal connection much faster and add their own unique touch.
There are two ways to accomplish this: Through the packaging design itself and branding.
With custom boxes and packaging, your products create the right impression as soon as the customers receive your product.
The products arrive safely since your packaging uses custom dimensions and has your branding on it.
Moreover, you can add personal touches such as thank you notes, branded protective materials such as tissue paper, and other goodies to help create a more personal feel.
Including these elements not only helps improve the quality of your products but your brand too.
Your packaging is the first impression a customer will have of your business, so you want to make sure you get off on the right foot.
Custom product packaging makes your products look high-value, which further adds to the first impression customers are formulating and makes your brand stand out from the very beginning.
Customers want to shop with a brand that shares similar values and cares about the same issues.
As more customers become aware of their environmental footprint, they look to brands that share a similar commitment to the environment.
Custom packaging is worth the investment because you can communicate brand values by making it as eco-friendly as possible.
You can work with packaging experts to design custom product packaging that looks good, performs well, and is better for the environment.
Eco-friendly custom packaging helps your brand differentiate itself while also making a positive impact on customers.
With standardized packaging, it&#;s almost impossible to accomplish.
Instead, you can create custom packaging that fits your requirements and choose better materials and shipping methods for the environment.
Manufacturers and custom packaging experts can guide you on the best recyclable and reusable materials for your brand.
Plus, they can guide you on incorporating your branding into the custom packaging for maximum effect.
One of the key areas businesses need to think about is building brand equity and creating more awareness for the brand itself.
Companies that opt for custom packaging investment can make that happen.
Strong branding is one of the most crucial ways to market yourself, and what better way to do that than through custom packaging?
Plain, standard packaging just doesn&#;t have the same punch that custom product packaging does.
So instead of spending resources on packaging that doesn&#;t do anything for your brand, save money and time by investing in custom packaging.
You get to control its look and feel while also ensuring that it promotes your brand in the best way possible.
You can incorporate your logo, brand colors, font, and more to make it truly your own.
Custom product packaging is so valuable for your brand awareness and marketing because it looks more professional and trustworthy.
If you think about how common it is for customers to post their experience on social media, what would they rather post?
Unique custom packaging or a standard box?
If you can create the right unboxing experience for customers, you&#;ll gain more visibility and more loyal customers.
Custom packaging is more social media friendly, and it can be a great passive marketing tool for your business.
All of these points lead to one major advantage of custom packaging: Sales growth.
The better your packaging is, the cooler the experience is for customers, and the more it aligns with their values&#;,the more likely you are to get more sales.
You&#;ll have a loyal customer base that trusts your products and are more likely to come back to you time and time again.
Custom packaging is an investment that&#;s totally worth it because it has the potential to drive sales.
Attractive and unique packaging is more likely to attract customers to it in the first place, and it gives you the advantage over others.
Branded and customized packaging can transform the customer experience, and it can lead to significant advantages in the short-term and long term.
Working with packaging experts positions you in the best possible place to accomplish this.
They can advise you on the right dimensions, materials, and designs to create a truly standout custom packaging experience.
The more innovative you can be with custom product packaging, the more likely you are to see a return on investment.
Moreover, a good experience from the start encourages customers to buy from you more often.
If customers have many options to choose from, they will only come back to you if they can trust your products and enjoy their overall experience shopping with you.
That&#;s why custom packaging plays such a significant role.
Again, it goes back to the point about creating a good first impression, and when that&#;s established, customers will keep coming back.
Through custom packaging, you can increase the average customer spend on your product and retain their loyalty.
Custom packaging can transform your brand, so don&#;t wait to make the investment.
You can create a truly unique and personalized experience that increases sales for your brand and builds your credibility.
Custom product packaging is crucial for businesses looking to increase their market share and increase customer spending and retention rates.
There are many benefits to investing in custom product packaging, and it provides an opportunity for businesses to save time and money.
If you want to learn more, please visit our website Rigid Gift Box.