There are many benefits linked to adding custom labels to products. They are great marketing tools, ideal for boosting sales, communicating with customers, promoting brand awareness, increasing product appearance, and adding personality and professionalism to your product and brand. Custom labels give you creative freedom and are relatively easy and affordable to make. Listed below are five benefits linked to using custom labels on products.
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The main goal of a custom label is to be customized, standing out from others. When designing a custom label, you have the creative freedom to design it however you want. You have creative control over what colors, shapes, texts, fonts, and graphics display on your product&#;s label. Creating labels can be done in-house or with reputable printing and design companies like Foremost Graphic Communications.
Custom labels are designed to fit your product and brand. It provides identity, personality, and appeal to your product so that consumers associate your label with your product and vice versa. Custom labels are a key marketing tool for businesses, and it allows them to communicate with their customers while differentiating themselves from their competitors.
Adding custom labels to products portrays professionalism to consumers. It shows consumers that you&#;re serious and that your product is of good quality and serves a purpose. Along with adding appeal, labels can provide additional information about your company, products, and services, including logos, descriptions, ingredients, locations, and contact information. Custom labels are another way for businesses to communicate and gain the trust of their customers.
Having your customized label on products allows you to constantly promote and advertise your company&#;s products and brand to consumers. Using custom labels helps businesses strengthen their marketing efforts, increasing sales and brand recognition. When appropriately done, labels can build trust in consumers as they purchase products from brands they find familiar.
Custom labels are fairly easy to make. All it takes is finding the proper printing and design company in your area, sending them your design, choosing the label size and copy, and waiting for the results.
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since , we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients&#; unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-, or visit us on Facebook, Twitter, or Linkedin for more information.
Custom labels are simply another attribute within the product feed. These can be used in your shopping campaign, which allows you to identify, group, filter and structure products in order to apply your product listing ad strategies.
For example, you may want use a different bid strategy for some items. Also, if you wanted to bid less for the items in clearance, you could create a custom label for these.
Custom Labels Examples
A few examples of custom labels are:
You can create up to five custom labels, numbered from 0 to 4, with up to 1,000 different values for each label.
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Without custom labels, you can still identify and group your products using their categories and other attributes. However, labels can be a better and more accurate way of doing this.
Advantages of Custom Labels
Some advantages of custom labels are:
Using a Google AdWords dimensions report, including the custom label, can help you see the specific performance of each label and its values. Having visibility of this allows you to amend your strategy for this set of products based on how well they are selling.
For example, if you choose to create a custom label based on seasonality (Custom Label 0 &#; Season &#; Winter, Spring, Summer, Autumn) you can use a dimension&#;s report to split out each custom label value to see which seasonality is performing best. You will be able to assess the revenue, ROI, and many other metrics.
Using custom labels allows the advertiser to make bid changes and adjustments quickly and effectively.
This is without having to scour through reams of products and their data to draw conclusions and amend the bidding strategy.
For example, having ad groups based on the custom labels allows the advertiser to have complete control over bids with each category.
Such as labeling products as &#;bestsellers&#; or &#;clearance&#;. Product groups that require further optimization, or more bid adjustments, can be dealt with in an isolated environment.
This will save you time and from having to withdraw the item from the campaigns altogether.
Ultimately, custom labels allow you to work on improving campaign performance by prioritizing items and realigning your bidding strategies.
It also allows you to simply reach new insights on your products allowing you to develop further strategies.
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